Branding - Process

 

Defining + Clarifying narrative

Personal Branding

 
 
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BRAINSTORM

At the beginning of this process, I simply started to throw anything and everything at the screen. I played around with variations of my initials and also iconography relating to my home state and personal attributes like my tattoo. Nothing I came up with felt like the right fit so after dozens of logo variations, I decided to shift my direction.

When it comes to my personality and what I wanted my brand to say, I thought of three words

PERSONAL, BOLD, + JUXTAPOSED

I realized that instead of blindly throwing out shapes and colors, I needed to allow these elements to guide my designs.


EXPERIMENTATION


Feature 3

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