As a designer on the HelloFresh account, I’ve worked across all six of their sub-brands—including EveryPlate, Green Chef, Factor, Good Chop, and The Pet’s Table—to create high-impact, multi-piece print campaigns that drive engagement and conversion at scale.
These campaigns span a variety of touchpoints, including direct mail, shared mail, and promotional print materials, each tailored to the distinct positioning, tone, and target audience of the individual brand. I’ve helped translate HelloFresh’s data-driven performance strategy into vibrant, conversion-focused print assets that retain brand consistency while addressing specific marketing goals such as acquisition, reactivation, and upsell.
I collaborate closely with cross-functional partners to ensure each campaign adheres to individual brand guidelines while aligning with overarching HelloFresh marketing objectives. This includes managing design systems across brands, iterating based on test learnings, and ensuring all assets are print-optimized and production-ready.